Recognizing both the power of words and the power of perfumes, the Grammatik Drammatik creates brand takes its inspiration from plays on words that express the “NO DRAMA” philosophy of the young generations.
This irreverent brand has created its own lexicon that enables self-expression through language and scent. The “don't be f*cking dramatic” philosophy is the essence that inspires concepts like: Sexorcism, NFI (No F*cking Idea) or Ambitchous.
Through the creation of quirky new words that express a cheeky attitude, Grammatik Drammatik aims to inspire a relaxed rebellion against conformism, criticism of imperfection or classical ideals of being.