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Recognizing both the power of words and the power of perfumes, the Grammatik Drammatik creates brand takes its inspiration from plays on words that express the “NO DRAMA” philosophy of the young generations.
parole stravaganti che esprimono la filosofia “NO DRAMA” delle nuove generazioni.
Through its range of SKUs, the brand creates a new vocabulary that enables self-expression through language and scent. The “don't be fucking dramatic” philosophy is the essence that inspires concepts like: Sexorcism,
NFI (No Fucking Idea) or Ambitchous.

Through the creation of quirky new words that express a non-dramatic attitude, the brand aims to understand, recognize and nurture a community of connoisseurs, who share the same language, attitude and philosophy
of life. Therefore, Grammatik Drammatik aims to inspire a somewhat relaxed rebellion against conformism, criticism of imperfection or classical recipes of being.

The brand's "no drama" philosophy can also be found in the fragrance recipes, through the use of imperfect blends.