The brand was created by Alex Postiglione, a true Florentine prince who chose an estate outside Florence as his creative and productive hub for this project.

Forbidden Botanicals is a family of fragrances with ancient and rebellious ingredients. Sensual and controversial, these ingredients have been both poison and antidote throughout human history.

The Sacred and Profane scents feature cannabis, mushrooms, tobacco, cocoa and coffee. Five elixirs created using rare and pure materials, of the best quality, in high concentrations, selected by small artisan producers and the best professionals in the field.