S A S V A means ‘excellent’, ‘praiseworthy’ and ‘laudable’, the logo is a variation on the thousand petal lotus which in Indian culture is a symbol of supreme consciousness, the universal spirit and the universal mind.

The philosophy of the Indian brand is simple: to create luxurious fragrances by combining a series of cultural and artistic influences, from natural and renewable ingredients.
indiana simboleggia la suprema coscienza di sé.

Seeking to draw from the rich heritage of oriental perfumery with a progressive twist, the fragrances are inspired by the energetic cosmopolitan globalised youth culture of our times.