Johan Bergelin: “The name of the brand 19-69 is a powerful statement. The year of 1969 represents an era of freedom, tolerance and counterculture. It is also the year I was born and my way of putting my heart on the sleeve and say – This is real. This is who I am.”


The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes different iconic moments of counterculture throughout history. Art, music and different cultures have also left their marks on the products in terms of content, names and packaging. The different colors symbolize a rainbow which in 1969 stood for peace and freedom.


Each scent is composed inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging. All fragrances are suitable for any gender.

The glass bottles are varnished and screen printed in Italy. Each 19-69 product is handmade, therefore small variations should be considered part of the character. To introduce the olfactive families 19-69 has collaborated with master perfumers Amelie Bourgeois, Anne-Sophie Behaghel and Dario Volpones. All raw ingredients are carefully considered and selected to ensure the finest quality. For each scent there is a unique fragrance journey.


19-69 has launched in total 13 perfumes. For each scent there is a unique fragrance journey included in the perfume box. As with all perfumes, each scent comes alive different on every person. Anything that affects the “natural” smell of your skin, such as diet, pH balance, hormonal changes, or medication alter the perfume’s characteristics slightly.
Studies say that people are usually drawn to scents that work with their natural body scent.

Perfume is almost like a living organism and very sensitive to environmental changes. Store your perfume in a dark and cool place like a cabinet or in the refrigerator.